Sill & Shelf (opens in a new tab)
Home buying guides in a broadsheet format, covering the kitchen, bedroom, garden and everyday essentials.
sillandshelf.comThe editorial commerce collective
Good stories. Great commerce.
Intentrove is the front door to seventeen independent editorial sites. Each has its own format, its own readers and its own point of view. Together they publish considered guides, and they work with brands and affiliate programmes on content worth a reader’s attention.
17 distinct voices. One connected vision.
- Sill & Shelf (opens in a new tab)
- Index Drawer (opens in a new tab)
- Dialed (opens in a new tab)
- Receiptworthy (opens in a new tab)
- Pickwell (opens in a new tab)
- Swatchfile (opens in a new tab)
- Loupe (opens in a new tab)
- Dogear (opens in a new tab)
- Specimen (opens in a new tab)
- In Margin (opens in a new tab)
- Fanned (opens in a new tab)
- Endcapped (opens in a new tab)
- Plainly (opens in a new tab)
- Sixth (opens in a new tab)
- Went Back (opens in a new tab)
- Pocketweight (opens in a new tab)
- Stoop Guide (opens in a new tab)
01 / The network
Different worlds. Shared potential.
Distinct publications, different reader mindsets. Each card opens the publication itself.
Index Drawer (opens in a new tab)
A drawer-inspired editorial format with a distinctive rail-based layout.
indexdrawer.comDialed (opens in a new tab)
A dark gallery format that gives each editorial feature its own stage.
dialedreviews.comReceiptworthy (opens in a new tab)
A receipt-inspired reading experience with a continuous editorial rhythm.
receiptworthy.comPickwell (opens in a new tab)
A magazine format built around a recognisable publishing identity.
thepickwell.comSwatchfile (opens in a new tab)
An established editorial destination in the Intentrove publishing collection.
swatchfile.comLoupe (opens in a new tab)
An individual publishing voice within a connected editorial network.
theloupe.netDogear (opens in a new tab)
An editorial destination with its own identity and reading experience.
dogearreviews.comIn Margin (opens in a new tab)
An independent editorial identity within the publishing collection.
inmargin.netFanned (opens in a new tab)
A publishing destination with a distinct name and editorial presence.
fanned.netEndcapped (opens in a new tab)
One of the individual publications that make up the Intentrove network.
endcapped.comPlainly (opens in a new tab)
A focused publishing identity in the Intentrove collection.
plainlyso.comSixth (opens in a new tab)
A distinct destination within our connected publishing network.
sixthbox.comWent Back (opens in a new tab)
The Went Back publication, available at thewentback.com.
thewentback.com
Seventeen publications, each with its own editorial identity.
02 / The principles
How we work with brands.
- 01
Context before clicks.
A useful placement starts with reader relevance, not an empty promise of volume.
- 02
Clarity before activation.
Agree the programme rules, the editorial approach and the measurement plan.
- 03
Evidence before claims.
Keep illustrative concepts distinct from campaign results. Let verified reporting inform the next decision.